Marketing
Big Brothers Big Sisters of the Bay Area:
I served as Communications Manager for Big Brothers Big Sisters of the Bay Area, helping this great organization to hone their message, revamp their website, write grants, and create a whole new class of marketing collateral that could be used to solicit both volunteers and donors.
See a selection of BBBSBA materials:
This material was meant to be modular - we'd use the San Francisco County based materials there, the Contra Costa County based materials there (etc.), and the School and Site-based materials as appropriate. They have plenty of free space so that we could quickly add custom calls to action or relevant details to address specific potential donors or volunteers - allowing each packet of collateral could be quickly tailored to the intended readers.
- What we do
- What kind of imapact do we have?
- Our history and background
- San Francisco County match stories
- San Mateo County match stories (with donation message)
- Santa Clara County match stories
- School and Site based match stories
- Jesse and Jonathan
- Luke and Taylor
- Melanie and Melinda
- Mike and Romello
- Press release - the BIG Event
Activa PR
It amazes me how few PR professionals have any idea how to get a reporter or editor's attention. Most press releases seem designed to be recycled instead of read. Activa PR brought me on board because they recognized that my experience as a working journalist could help them shape their pitches to get a reporter's attention.
See a sample of email pitches written for Activa PR
Saybrook University
Saybrook University is the world's leading educational center for humanistic thought and practice, and I am privilidged to serve as their Senior Marketing and Communications Writer, working directly with the Vice-President of Marketing, the Vice-President of Admissions, and the Vice-President of Development. While at Saybrook I have played a critical role in overhauling the University's message and approach to marketing as it went through a major organizational transition. This included serving as the primary writer reworking their collateral material; redesigning their website; overseeing video shoots; and performing numerous internal communication duties. In addition, I write the University's public blog The Saybrook University Forum.
See a selection of work for Saybrook
- Can we stop pretending the private sector is so efficient?
- Artificial Intelligence's biggest success isn't making computers smarter -- it's making people dumber
- Do you ever outgrow adolescence? (Yes. Yes you do)
- Haley Barbour isn't the only person in America with public amnesia
- Studying "place" and all its powers
- Understanding "Desire" - what do we really want?
- Is "Pay for Performance" innovative? Aristotle says "No."
- How to help schools help creative kids
- The health care system's blind spots make it hard to die
- Happiness and suicide: the paradox of middle age
- First chess, no music: just how "creative" can computers get?
- Food, baths, and bed aren't enough
- Special courts for veterans? No thanks.
- The ingredients of innovation
- Good businesses; great reputations; very bad decisions
- How not to grow old in the 21st century
- The Philosopher and the Nazi
- "Smart Pills" have stupid problems
- Treating "Depression" like "Despair" only makes things worse
- Shakespeare in ... lust?
- Solving a crisis before it happens
- How to love your work more than your paycheck
- Awakening to awe, and keeping it in your life
- Recounting the real history of psychology - all three of them
- Saybrook scholars intimatly connected with the publication of Jung's "Red Book"
- Facebook diplomacy means harder work - fewer wars
- Survey says: Ritalin doesn't work
- Healing into possibilities
- "Knowledge" is easy; "learning" is hard
- What the Dalai Lama's dialogues can - and can't - teach us about the mind
- Do ethics come from the heart or the head?
- Pay for performance isn't as simple as it sounds
- Should internet addiction be treated with drugs?
- Humanistic thought for bioengineered humans
- Be a librarian: see the world
- Emotion is at the heart of the heart